Elna has over 30+ years of payer and provider experience in healthcare publishing, consulting, quality initiatives, business software solutions, and consumer engagement.  She is currently Clinic Administrator for Jordan Landing Clinic, a family practice clinic.  Her last job was President for ProEdTech, where she was responsible for oversight of daily operations of ProEdTech, including product, marketing, sales, and content.

Before ProEdTech, Elna spent five years with Staywell in several positions including President of Patient Engagement Solutions, offering data-driven tools and education programs that inform patients & members about risks, conditions, treatment options and lifestyle changes in the right way at the right time.    During her tenure at Staywell, she embraced HL7® FHIR (Fast Healthcare Interoperability Resources) and standards and led efforts to launch and bring to market Krames On FHIR receiving EPIC and Cerner validation.

Before that, Elna was head of marketing and sales operations for HealthEquity, the nation’s oldest and largest dedicated health savings trustee. Before joining HealthEquity, Elna held various senior-level sales and marketing positions at several different organizations, including Qforma, Contexo Media, Ingenix (now Optum – a subsidiary of UnitedHealth Group) and AAPC (American Academy of Professional Coders).

She holds a Bachelor of Arts degree in marketing from Utah State University and is working on her MBA from Jack Welch Management Institute.    She and her husband live in Utah and are the parents of four children.